Marco Arment on his invaluable Instapaper app:
What Instapaper does, in both the website and the iPhone app, is a small, solid foundation under a massive collection of hacks and just-barely-working features to do things that you’re not supposed to be able to do. That’s why they need to be hacks.
Instapaper is so simple but so great, magically stripping out all guff on a web article to allow you to focus on the content, not the shouty ads. I’m surprised site developers haven’t come up with blocking strategies - Instapaper in combo with Reeder means I rarely read or even see content with the ad wrappers.