Kanye’s unfiltered flood of content means music journos might have to create rather than regurgitate (which is perhaps what they should be doing in the first place):

When everything there is to know about a celebrity is being transmitted straight to a hungry public, the need for music journalists such as myself becomes increasingly questionable.

The problem of interviewing someone who speaks to millions of people online everyday, reviewing singles that are deliberately leaked with little regard to label policy or even reviewing a concert filmed and streamed especially for user consumption, may well render many of us superfluous. In his own bizarre fashion, Kanye has thrown down the gauntlet to writers, to expand their creativity as fast as he can write 140 characters or face ignominy.