Richard Beck, writing for n+1 mag, writes what is ostensibly a history of Pitchfork, before coming to a surprisingly vicious conclusion:
A Pitchfork review may ignore history, aesthetics, or the basic technical aspects of tonal music, but it will almost never fail to include a detailed taxonomy of the current hype cycle and media environment. This is a small, petty way of thinking about a large art, and as indie bands have both absorbed and refined the culture’s obsession with who is over- and underhyped, their musical ambitions have been winnowed down to almost nothing at all.
Not sure if I totally agree, but I see his point. In a footnote he uses Vampire Weekend as a critique of M.I.A., which is entertaining in itself as surely VW are a perfect example of the ultimate self-knowing Pitchfork hero band.
Pop will eat itself, indeed.
The only pity is no Lichtenstein. Oh, and the fact these are all variant covers so no way to actually buy them without forking out the big bucks.