Great Craigmod essay on ‘becoming readers’, and the fierce competition books face:
The main adversary of book publishing is: Anything that eats attention. Publishing has always been a game of competing for attention. Any number of media inventions have threatened to finally eviscerate the book market: radio, movies, television, et cetera. But smartphones tip the scales unlike any previous object. They do so by placing into our pockets a perfect, always-at-hand vector for lopsided user contracts, arriving in the form of apps and websites.
Fascinating how he conflates Netflix with apps like Instagram and Twitter - all delivering an endless barrage of guff to hold your attention:
Browsing Netflix is an endless sensation of falling forward into ever more content. Previews auto-play. As soon as one episode in a series ends, the next begins before credits finish rolling. If there’s no other episodes in the series, random trailers begin to play. The very design of Netflix itself is constructed to reduce your ability to a) think about what you want to do, and b) step away from the service. It’s designed to be a boundless slurry of content poured directly into your eyeballs. In a way, it’s training us to never step back or even consider, say, reading a book or going for a walk.